We put a lot of thought into what we should offer for Black Friday. We thought about a discount. We thought about free bacon or a t-shirt. We thought about a "buy this and get that" sort of deal. We already offer free shipping. Nothing seemed to really capture the spirit of the season. So we decided to pass on Black Friday deals and giveaways and focus instead on sending some good energy out into the world. So here's the plan...
We'll be donating $10 to Heifer International for every Butcher CSA Box that we sell between now and midnight on Black Friday. CSA, or Community Supported Agriculture, is a way of connecting growers and producers with consumers. Our Butcher CSA Boxes offer customers a lot of control and customization options. We use our CSA boxes as a means to help our farmers cycle through their products in an orderly fashion. You can learn more about the Butcher CSA Box here.
Heifer International works with communities to strengthen local economies. They put focus on increasing assets and income, food security and nutrition, and environmental concerns. Heifer International empowers small farmers to achieve socially, economically, and environmentally secure livelihoods.
The $10 collected from each Butcher CSA Box that we sell on Black Friday will go towards the donation of animals. Heifer International's animal donations are beyond meat for the dinner table. These animals will provide milk, cheese, eggs, wool, and more. Gifting an animal is like gifting a small business. The animals can provide families with a hand up, increasing access to medicine, school, food, and a sustainable livelihood.
We think that Heifer International is doing some great work. We want our Black Friday energy to go towards helping them achieve their goals. We'll be sure to follow up in social media about the impact that we're able to make. Be sure to follow along!
Order your Butcher CSA Box here.
Have a safe and happy holiday season, fancy friends!