The Hinckley’s Story & Heritage
Chef Matt Hinckley's self-taught culinary career has centered on respectful farm-to-table cooking, exhibiting a humble approach to food by sourcing locally when possible and honoring the quality of fresh ingredients. After cutting his teeth in restaurants spanning the globe – from Africa to New Zealand – in often remote and always demanding environments, Hinckley has returned home to Florida. With him comes over 15 years of culinary experience and a pedigree studded with leadership positions in both James Beard award-winning and Michelin-starred kitchens.
"I''m more interested in what was on the plate 100 years ago than I am in the next foam, fusion, or bubble."
Hinckley's Fancy Meats has grown organically since it first started as a small deli case in the Local Roots shop at East End Market. Our initial focus shifted from that little deli case to an online shipping service after about a year of test marketing and product development.
Shortly after launching our online store, our first order came through: Sam Sifton, the food editor of The New York Times, the founding editor of NYT Cooking and a columnist for The New York Times Magazine.
Sam was gracious enough to sign our first dollar and then asked us to send another box to be featured in the New York Times 2017 Holiday Gift Buying Guide.
Overnight we went from trying to figure out how to make the phone ring to figuring out what to do when it doesn't stop ringing. Within a few weeks we were sending The Charcuterie Box to every state in the country.
Once the dust settled, we returned our focus to serving the Orlando, FL area. We jumped on an opportunity to move back into the East End Market and offer up some sandwiches and charcuterie. We opened our doors in February 2019 with the goal of using honest ingredients to make some of the city's best sandwiches.
Shortly after opening up in our new Audubon Park home, we received high praise from Orlando Weekly, USA Today 10 Best, Scott Joseph, and our Country Pate even found its way into another Holiday Gift Guide courtesy of the Orlando Sentinel.
We're so grateful to the Orlando community for embracing us and supporting us. We're only getting started.